INR 250,000 Crores is the size of corporate gifting market in India, of which INR 12,000 Cr. belongs to corporate gift which is growing over 200% per annum
INDIA: THE BIGGEST GROWTH MARKET
Corporate, Premium & Novelty Gifts
Lifestyle, Apparels & Luggage
Lifestyle and apparel market continues to grow owing to growing consumer class, rapid urbanization and changing fashion trends.
Stationery, Writing Instruments & Office Supplies
The overall Indian stationary industry is growing at the rate of 8% a year, with new products & formats being added in every now and then.
Gadgets & Electronics
The Indian gadgets & electronics industry is one of the largest markets in the world anticipated reaching $ 400 bn and become the fifth largest in the world by 2025. 100% FDI is allowed under the automatic route.
Houseware, Kitchenware & Home Décor
Houseware, Kitchenware & Home Décor market has witnessed phenomenal growth, particularly in the last 10 years. The kitchenware industry is also growing at a rate of 6-7% and is expected to grow further.
Food & Confectionery
The Indian confectionery market amounts to US$11,567m in 2019 and is expected to grow annually by 6.7% (CAGR 2019-2023). Food and beverages is the biggest of the consumption categories. The beverage industry, excluding alcoholic beverages, is worth about $16 billion.
Beauty, Health & Wellness
India is also the second largest consumer market in the world. The compounded annual growth rate of the beauty and wellness business in India has been around 18%
MARKET GROWTH DRIVERS
Corporate and business houses from pharmaceutical, lifestyle, tourism, IT, food & confectionery, health & beauty sectors are driving the demand and are the biggest buyers of corporate gifts, stationery and office supplies.
Key growth drivers include growing middle-class population, rising disposable income, improving lifestyle, increase in literacy, burgeoning corporate offices and overall growth in socio-economic scenario across the nation. These have resulted to an increase in demand for corporate gifts, premium stationery, office supplies, gadgets, luggage, houseware, kitchenware and home décor commodities.